Ganga is not only a river. She is a Divine Mother, giving freely to all with no discrimination, hesitation or expectation. She irrigates not only our farms, but also our hearts, minds and souls. Yet, the Ganga is also one of the most polluted rivers and endangered rivers in the world. Understanding that people won’t pollute the same place that they worship, Pujya Swamiji began a mission to initiate Ganga Aarti ceremonies (lighting ceremonies) up and down the banks of Ganga.
During the daily evening Ganga Aarti ceremony, Pujya Swamiji leads mass pledges with the people gathered – sometimes hundreds of people, sometimes thousands! – to protect the environment, stop the use of single-use plastic, to plant trees, to care for our communities, and to inspire everyone to reach out to all the people they know to spread this message further.