RB Visits World Toilet College at GIWA Headquarters

Reckitt Benckiser’s Regional Director of South Asia, Shri Nitesh Kapoorji, Manager of External Affairs Shri Ravi Bhatnagar and Ms Indu Sharma, heading RB’s PR and Marketing made a two day visit to Global Interfaith WASH Alliance’s (GIWA) International Secretariat at Parmarth Niketan, home to the #WorldToiletCollege.*

They had extensive meetings with GIWA’s Co-Founder Pujya Swami Chidanand Saraswatiji – Muniji, GIWA’s Secretary General, Sadhvi Bhagawati Saraswatiji, GIWA’s Director of Programme, Policy and Partnerships, Swamini Adityananda Saraswatiji and GIWA’s Director of Implementation, Nandini Tripathi to plan innovative means to catalyze behaviour change, to expand the message and the inspiration of the Banega Swachh India campaign and so much more.

During their visit the participated in the classes offered at the World Toilet College designed to trigger behaviour change and create Sanitation Ambassadors. They also went with GIWA’s extraordinary team, led by Ms Shruti Pant and Mr Ravindra Bohra, to the field into the villages where they are working tirelessly to make Open Defecation Free.

In their Naya Gaon village visit, they held a community meeting with the villagers, especially the women and the children, distributed sanitation supplies, led a pledge to renew their commitment to an ODF village as well as planted several fruit trees in its premises as a symbol of their clean and green pledge.

*The World Toilet College seeks to interlink the framework of technological know-how and advancements with the innovative means to trigger new behaviours and ways of life to truly realise the vision of a Swachh Bharat (Clean India).

Through our classes and workshops, the World Toilet College is ushering forth fascinating discussions covering the gamut of sanitation discourse: from hands-on triggering for community acceptance of toilets, to cleaning methods, to the latest findings in behaviour change communications, capacity development and so much more.

World Toilet College Courses Are Designed to bring about:

  • An increase in the demand for, and acceptance of, healthy sanitation
  • An increase in toilet production and usage
  • Reduction in mortality and morbidity related to poor WASH
  • Cleaner toilets in public places in particular
  • Innovative enterprises along the sanitation chain
  • Increased trained personnel in the sanitation sector
  • A change in attitudes of people towards sanitation
  • A platform for networking, dissemination and communication of information on sanitation
  • Foundations for social movements towards a Swachh Bharat through education and mobilization
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