Launch of Banega Swachh India in Uttar Pradesh

Pujya Swami Chidanand Saraswati, Co-founder of Global Interfaith WASH Alliance Interfaith and President of Parmarth Niketan (Rishikesh), graced the launch of Jagran Pehel and Reckitt and Benckiser’s new campaign entitled ” Banega Swachh India .” The initiative will bring health, hygiene and sanitation to 200 villages across Uttar Pradesh & Bihar. It will do so by creating local Sanitation Change Leaders who will work to ensure long-term behaviour change for improved water, sanitation and hygiene (WASH).

The two day launch programme, on the 24th August in Patna, Bihar and the 25th August in Lucknow, Uttar Pradesh, was blessed by Pujya Swamiji, along with the presence of esteemed dignitaries Smt Vidya Balanji, famous Bollywood actress and ambassador for the campaign, Shri Jairam Rameshji, Hon’ble Former Union Minister of Drinking Water and Sanitation, Shri SanjayGupta, CEO and Senior Editor Dainik Jagran Group, Shri Anand Madhabji, Chief Executive Officer- Jagran Pehel, Shri Nitish Kapoorji, Regional Director Reckitt and Benckiser (RB) South Asia, Mr. Jack Sim, Founder-President of World Toilet Organization, Shri Radhashyam Gomlaji, Gram Pradhan of ODF free, model village of Gomla, Haryana, and many others.

Some highlights of the beautiful event in Lucknow with the Hon’ble Chief Minister of Uttar Pradesh, Shri Akhilesh Yadav Ji, whose attendance and presence showd his administration’s support and commitment for this vital initiative, can be viewed below.

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